Hardcastle Social Media Marketing Services, Brisbane

We primarily offer social media services in Brisbane to a solid client base relying on us for social media advertising expertise. However, for those needing a broader range of digital marketing and SEO services, we can always point you in the right direction.

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SOCIAL MEDIA MARKETING & CONTENT WRITING

We have some of the best social media marketers and also some of the best content developers on the internet.

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Choose Hardcastle social media services, because our team knows how to deliver and have amazing customer support. We are intricately precise, affordable, and are fantastic designers.

24/7 Custumer Support 85%

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Latest From The Social Media Marketing Blog

All You Need To Know About Social Media Marketing!

July 3, 2021

Let’s start from scratch; what is social media marketing?

Social media marketing is one way to promote a product or an idea, or a company. It refers to using social media sites and platforms for advertisements and promotions.
They are capable of reaching the audience effectively and quickly. Marketing through social media platforms allows people to address the products’ quality by writing reviews and online comments. This will help the firm to improve constantly and work progressively.

Are social media marketing and digital marketing different?

Yes, they are kind of different. Digital marketing is a broad aspect of marketing that has got other branches in it. This marketing refers to where internet and online technologies are used; For example, mobile phones, desktop computers, digital media, and platforms in the digital media for marketing and advertising.
Thus, social media marketing comes under digital marketing, and they seem different in some cases.

Strategies to improve social media marketing!

● Set your priorities and goals!

Let your goals be realistic and straightforward enough for you to accomplish them in less time. Try to promote and advertise your brand as much as possible; Because people need to notice and recognize your firm. Content matters a lot in social media. So, prepare content that is understandable and can reach the audience effectively. Always be active on your social media feed and alert the audience with posts, reminders, and promos frequently. Gain followers by using more hashtags so that you get a good reach to your page.
Combine these goals and set deadlines to fulfill them as it encourages you to work efficiently soon.

● Take your own time!

Sometimes, social media platforms might seem toxic to you. Avoid making assumptions and just focus on your work and goals. There are many platforms, and choose whichever media you feel are comfortable and easy to impress the audience. It takes time for people to appreciate good content, so wait until the right time comes and never lose hope!

● Timeliness is next to godliness; on social media platforms!
Your post’s content might not get a good reach due to not having good coordination between you and the audience. Engage with the audience based on the time they prefer to look at social media. Try to respond to the messages of audiences immediately. Try not to delay in responding to their shout outs too. That is how a firm can gain love and respect; be humble and calm.

● Learn and improve!

Not every business becomes perfect at one go. There will be loopholes and mistakes while running a firm or company. So, do not worry about them; instead, come up with alternatives to solve them and correct yourself. Analyze what went wrong and make that right. On the other hand, you need to appreciate your work to keep the firm motivated and good-going!

Classification In Advertising

July 2, 2021July 3, 2021

To begin with, what are advertising and its motive?

Advertising is a popular and essential aspect of promoting a business that acts as a communicator between the company and the audience. It is most likely referred to as a non-personal message or a message sponsored openly to advertise or promote a product, idea, or service.

The motive and purpose of using advertisements to promote a business are to inform and convince the customers that other mediums cannot, usually. Advertisements are highly related to media, and of course, we can see creative and innovative projections here. The more creative and unique the ad, the more it becomes popular to help the audience know about the product.

1. Essential types of advertising:

Advertising as a business has got various types. So, let us look at them one by one!

1. Advertising on electronic devices or broadcasting:

● Television: Advertisements on television are potent ways to reach the audience. It has essential features like visuals, video, and audio effects necessary to promote a product.
Advertisement is sold based on factors like television programs, time slots, buying on multiple networks, and so on. It has got essential features like visuals, video, and audio effects necessary to promote a product.

● Radio: Advertising in radio is also the best way to reach the target audience. The regular listeners on the radio are the target audience here. However, there are no visuals on the radio, and this might be a drawback of the audience remembering ads while listening. You can expect better results and impact on the audience, but not as effective as ads on television.

● Podcasts: Podcasting is a new form of a platform similar to radio and sometimes television, but there’s no direct interaction between the host and the audience. A host creates his scripts or gets a script prepared by his company on a specific topic and entertainingly delivers the message. Through podcasts, people can be aware of the products, discounts or vouchers, and so on.

2. Online Advertising:

● Social Media Platforms: Advertising can be portrayed from another perspective in social media. Create awareness of your products on social media sites like Facebook, Instagram, Twitter, Linked In, Pinterest, etc. Upload writing, video, and audio content on blogs and articles.

● Mobile Advertising: Advertising through cellphones probably comes under social media advertising, sometimes. People who’ve access to phones and the internet can quickly receive information about products and brands through advertising.

3. Traditional Advertising:

How much new technology has developed, traditional advertising Print has still increased and has got a demand even now. Print reaches a large audience and, of course, has a specific yet target audience. Advertising in print has various forms. They are:

● Directories
● Brochures
● Flyers
● Posters
● Newspapers
● Magazines
● Postcards
● Letters

Advertising is indeed the most creative field that comes up with fresh and innovative ideas. The different ways to advertise based on the company’s requirements is what it makes look different!

Small Business Tip: Change The Name Of Your Personal Hotspot

August 2, 2014June 30, 2021

Last week I blogged about the potential dangers of using free public Wi-Fi. If doing this makes you a bit nervous, why not use your phone as your personal hotspot? Since I started my business a couple of years ago, whenever I travel or am working from a café, I always use my personal hotspot. But doing this can have its security risks as well.

Last year I attended a networking event and the guest speaker had previously worked in online security for the Police Force. She had some great points and tips on why you need to keep your information private and how to do it.

The best tip I took away from this talk was to change the name of my Personal Hotspot. The name of your hotspot is defaulted to the name of your phone ie mine was “Leanne’s phone”. Having a super-cautious mother who refused to buy me a t-shirt with my name on it when I was a child, I am ever-wary with a lot of things, so I was very quick to change my hotspot name from my own name to something more obscure.

It’s very easy to do, just follow these instructions:

Settings
General
About
Name
Now just change your phone’s name to something other than your own personal name and that’s it!

What security tips have you got in place for when you’re working away from your office?

Hardcastle Social Media is an independent social media consultancy based in Inner Brisbane. We provide strategic social media marketing to organisations of all sizes. Specialising in Facebook business page management we provide services from setting up your Facebook business page through to total management of your current page. Contact us today on 0401 505 423 or info@hardcastlesocialmedia.com.au. We offer expert social media advice and look forward to discussing your business needs.

Small Business Question: What Does “Boosting Post” Do?

August 2, 2014June 30, 2021

I manage a number of Facebook pages for small business in Brisbane and in that role I often discuss Facebook advertising. Many small businesses find Facebook time-consuming and often feel out of their depth with it, especially when it comes to advertising. The term Facebook advertising covers a few different areas including actual ads, promoting pages and boosting posts. This blog is dedicated to explaining clearly and simply what boosting posts means.

WHAT IS “BOOSTING A POST?”

As you may be aware, Facebook has been limiting organic reach ie less of the people who like your page, are getting to see your posts. By doing this, businesses are having to pay for their posts to be seen by their fans and boosting a post ensures that this will occur.

HOW DO I BOOST A POST?

Easy peasy! Simply click the “boost post” button at the bottom of any post. You can either boost a post after you’ve already posted it, or you can boost it when you schedule it (and it will boost once it’s posted).

That’s up to you. Facebook has a minimum of $1 per day. It can be as little as $1 or it can be as high as you’d like. If you play around with the amounts, Facebook will show you an estimate of how many people will see the post according to the budget you set.

When boosting your post, you can choose to show it to either “People who like your page and their friends” or “People you choose through targeting”. If you choose “people you choose through targeting” and you’ve done this before, you’ll notice that Facebook will show a “Default Audience” ie it has remembered the audience you’ve targeted previously. If you want to target different people, click on the “Default Audience” button and choose “Create Audience”.

HOW LONG WILL IT BOOST FOR?

Unless you specify, Facebook will default it to boost for one day. But you can choose a number of days that suits you by clicking on the drop down key.

And that’s it! Nice and simple once you break it all down. Have a great day and see you all online!

User Beware : Read This Before Using Free Public Wifi

August 2, 2014June 30, 2021

Café’s regularly advertise the fact that they have free WiFi– just buy a coffe and get the password. Easy as! And for those of us who like to work from cafe’s or public areas like libraries, or shopping centres, it’s very tempting to take advantage of the advertised free WiFi. However, in terms of security, we all need to be aware of the possible dangers and what we can do to prevent them. It is a lot easier than you think for people to steal your personal information simply by looking over your shoulder as you type in your passwords to various sites. If you know anyone who has had their accounts hacked (and unfortunately I do), you’ll know how upsetting and painful this can be. So before you jump on that public WiFi, get to know some of the security risks before you sign on.

In the article Using Public Wireless Networks, the Australian Government Initiative, “Stay Smart Online” offers some top tips on how to manage your security whilst you’re out and about.

Be careful about which hotspots you use: The article talks about being cautious using networks set up by people you don’t know or trust. Criminals often set-up free hotspots to steal your information.
Install and use anti-virus, anti-spyware and firewall software: It’s imperative to keep this software up-to-date.
Make sure no-one is watching you: Just by looking over your shoulder, people can steal your information.
If you can’t connect securely using a VPN, then consider avoiding online banking or shopping: and refrain from visiting sites where you need passwords.
Encrypt sensitive information: If you keep personal or financial information on your computer, you should consider encrypting or protecting these files.
Disable wireless networking when you are not using it: Whenever you’re connected to the internet, hackers can attempt to steal your information.
Hackers are sophisticated and ZoneAlarm’s infographic below outlines some of the tactics that they will use to gain your personal details.

What about you – can you suggest any other security measures?

Networking Tip : Add Yourself As A Contact On Your Phone

June 7, 2014June 30, 2021

We’ve all had this happen at some stage – you’re out somewhere and you’ve forgotten your business cards. Whether you’ve been caught out at a party or you raced out to that morning networking breakfast and without your cards, forgetting your business cards can be a little annoying. But if you follow this quick and easy tip, you can always have your business contact details in a readily accessible form.

Go to your contacts on your mobile phone and add yourself as a contact. Fill out all the details with your mobile number, your email address as well as your website. Most phones will also allow you to add your Social Media Account names – I have Facebook, Twitter, Instagram and Linkedin attached to my contact card. Choose your logo and add it as the profile image for this contact and this way it will have a more professional feel about it.

Then, all you need to do is text it to the person and they’ll have everything they need to contact you and the added bonus is that it goes directly into their phone. I find this so handy – it’s not always guaranteed that I’ll have business cards on me but I will always have my phone! Hopefully this tip will help you out at your next networking event. If you have any other handy tips like this, please send them through!

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Hardcastle Social Media Marketing Services, Brisbane

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Why Is Digital Marketing Important For Local Businesses? All Brisbane based companies should have internet presence...

Local search engine optimisation in Brisbane.

A Social Media Agency In Brisbane Creating Better Discussions That Lead to Better Decisions

Why Choose Our Social Media Marketing Services?

Our Client Reviews

Latest From The Social Media Marketing Blog

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