I manage a number of Facebook pages for small business in Brisbane and in that role I often discuss Facebook advertising. Many small businesses find Facebook time-consuming and often feel out of their depth with it, especially when it comes to advertising. The term Facebook advertising covers a few different areas including actual ads, promoting pages and boosting posts. This blog is dedicated to explaining clearly and simply what boosting posts means.


As you may be aware, Facebook has been limiting organic reach ie less of the people who like your page, are getting to see your posts. By doing this, businesses are having to pay for their posts to be seen by their fans and boosting a post ensures that this will occur.


Easy peasy! Simply click the “boost post” button at the bottom of any post. You can either boost a post after you’ve already posted it, or you can boost it when you schedule it (and it will boost once it’s posted).

That’s up to you. Facebook has a minimum of $1 per day. It can be as little as $1 or it can be as high as you’d like. If you play around with the amounts, Facebook will show you an estimate of how many people will see the post according to the budget you set.

When boosting your post, you can choose to show it to either “People who like your page and their friends” or “People you choose through targeting”. If you choose “people you choose through targeting” and you’ve done this before, you’ll notice that Facebook will show a “Default Audience” ie it has remembered the audience you’ve targeted previously. If you want to target different people, click on the “Default Audience” button and choose “Create Audience”.


Unless you specify, Facebook will default it to boost for one day. But you can choose a number of days that suits you by clicking on the drop down key.

And that’s it! Nice and simple once you break it all down. Have a great day and see you all online!

Hardcastle Social Media is an independent social media consultancy based in Inner Brisbane. We provide strategic social media marketing to organisations of all sizes. Specialising in Facebook business page management we provide services from setting up your Facebook business page through to total management of your current page. Contact us today on 0401 505 423 or info@hardcastlesocialmedia.com.au. We offer expert social media advice and look forward to discussing your business needs.

Small Business Question: What Does “Boosting Post” Do?

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