Hardcastle Social Media Marketing Services, Brisbane

We primarily offer social media services in Brisbane to a solid client base relying on us for social media advertising expertise. However, for those needing a broader range of digital marketing and SEO services, we can always point you in the right direction.

SEO SERVICES, BRISBANE

When it comes to SEO services, Brisbane has many options, but our sister agency is known for delivering top-notch search engine optimisation services in Brisbane and across Australia.

DIGITAL MARKETING & WEBSITE DESIGN

Our team is fantastic when it comes to digital marketing and designing websites.

SOCIAL MEDIA MARKETING & CONTENT WRITING

We have some of the best social media marketers and also some of the best content developers on the internet.

Why Is Digital Marketing Important For Local Businesses? All Brisbane based companies should have internet presence...

Local search engine optimisation in Brisbane.

A Social Media Agency In Brisbane Creating Better Discussions That Lead to Better Decisions

You can get in touch with us with just a click of a button.

Why Choose Our Social Media Marketing Services?

Choose Hardcastle social media services, because our team knows how to deliver and have amazing customer support. We are intricately precise, affordable, and are fantastic designers.

24/7 Custumer Support 85%

Affortabie Costs 93%

Creative Designing 80%

Team Of Experts 98%

Our Client Reviews

"A fantastic website that knows exactly what makes the customers happy!"

William A Cooper

"So glad to have employed the services of this fantastic website filled with professionals."

Best SEO Dublin

"I am certainly a happy client because everything was done butter smooth."

Joshua K Valle

CLIENT RETENTION

YEARS OF SERVICE

PROFESSIONALS

0 +

SATISFIED CLIENTS

0 +

Latest From The Social Media Marketing Blog

Ensuring Proper Crisis Management: The Role Played By Outsourced HR Support For Small Businesses

January 3, 2024

In times of crisis, small businesses require effective management in all aspects of their operations. From a human resource perspective, outsourced support can be vital in providing tailored advice and solutions to unique challenges faced by small businesses in the United Kingdom.

HR support for small business owners can entail various functions, including compliance with UK employment laws and employee management. By partnering with experienced HR companies, small businesses can access expert guidance that addresses their specific needs.

Outsourcing HR support allows businesses to focus on their core operations while leaving HR tasks to professionals. This helps small business owners save time, reduce administrative burden, and focus on critical tasks that can help their business grow.

Key Takeaways

Small businesses require effective management during times of crisis, including HR support.
Outsourcing HR support offers tailored advice and solutions for unique challenges faced by small businesses in the UK.
HR support for small businesses includes compliance with UK employment laws and employee management.
Outsourcing HR support allows small business owners to focus on core operations while professionals handle HR tasks.
The reliable HR support for small businesses UK provides is an investment in business success and growth.

Expert HR Services for Small Businesses in the UK

Partnering with an experienced HR company can provide small businesses in the UK with access to specialised HR services for small businesses. These services aim to address various HR matters, including employee management, compliance with employment laws, and recruitment strategies. By enlisting the help of professionals, small business owners can stay up-to-date with the latest HR practices and regulations.

When choosing an HR company for small business, it’s essential to work with a provider that understands the unique needs of small businesses. Many providers offer tailored services that cater to the specific requirements of small businesses, ensuring that HR solutions align with business goals and contribute to overall success.

Benefits of HR Services for Small Businesses

Getting HR services outsourced offers several benefits, including expert guidance on HR matters that improve compliance with UK employment laws. It also enables small business owners to focus on core business functions, leaving the HR tasks in the hands of professionals. This solution is especially valuable for small businesses with limited resources that cannot support in-house HR management.

Expertise & Experience

Partnering with an experienced HR company for small business provides small business owners access to expert professionals with years of experience in various HR matters. The provider’s team of professionals can tailor their services to small businesses, leveraging extensive knowledge and expertise in their field to provide effective and efficient HR services for small business in the UK.

Maximising Employee Productivity & Retention

The HR services for small businesses UK has are not only focused on legal compliance and risk management but also aim to improve overall employee productivity and retention. HR professionals can offer guidance on employee engagement and motivation, providing recommendations to improve employee productivity, reduce absenteeism and enhance employee job satisfaction. All these benefits contribute significantly to the business’s overall health.

The Benefits of Outsourcing HR for Small Businesses

Small business HR outsourcing in the UK offers several advantages. Business owners can benefit from reliable HR advice for small businesses that helps them navigate complex employment issues, ensuring compliance while minimising legal risks. Additionally, outsourcing small business HR systems allows these businesses to focus on their core operations while leaving HR tasks in the hands of professionals.

The Advantages of Reliable HR Support

With outsourced HR support, small businesses gain access to experts who provide effective HR solutions tailored to their unique circumstances. This ensures that businesses remain compliant with UK employment regulations while minimising legal risks. Moreover, reliable HR advice can help small businesses navigate complex employment issues, such as performance management and workplace disputes, saving them time and money in the long run.

Increased Efficiency and Reduced Costs

Outsourcing HR support to professional HR companies allows small businesses to focus on their operation’s core aspects while leaving HR tasks to experts. This results in increased efficiency, reduced costs, and optimised HR functions. By outsourcing HR tasks such as payroll management and employee data administration, small businesses can reduce their administrative burden and ensure accuracy in HR operations, allowing them to operate more efficiently.

Get the Best HR Support for Your Small Business

If you’re a small business owner seeking quality HR support, trust HR Company X to provide expert advice and solutions tailored to your company’s unique needs. With years of experience and a team of seasoned HR professionals, we can help you navigate complex employment challenges, ensuring compliance with UK regulations while minimising legal risks.

Streamlined HR Systems for Small Businesses

Implementing streamlined HR systems can significantly improve efficiency for small businesses. These systems help automate HR processes such as time and attendance tracking, payroll management, and employee data management. With the right HR system in place, small business owners can save time, reduce administrative burden, and ensure accuracy in HR operations.

Investing in a modern HR system can provide small businesses with a range of benefits, from reducing costs to improving productivity. Among the most notable advantages are:

Advantages	Description
Increased efficiency	Streamlined HR systems help businesses manage HR tasks effectively and efficiently, increasing overall productivity
Compliance with legal requirements	HR systems provide automated checks for compliance with employment laws, reducing the risk of costly errors and fines.
Accurate data management	HR systems help maintain accurate employee records and data, reducing errors and speeding up HR processes.
Improved employee experience	A streamlined HR system can offer employees self-service functions, reducing the need for administrative tasks and improving their overall experience.

Overall, implementing streamlined HR systems is an excellent investment for small businesses looking to provide better HR services to their employees while boosting productivity and improving compliance.

Conclusion

Small businesses in the UK face various challenges that require effective crisis management to ensure their survival. By outsourcing the functions, small business owners can access tailored advice and solutions from expert HR services companies.

Specialised HR for small business UK services offer guidance on employee management, compliance with employment laws, and recruitment strategies, among others, to help small businesses overcome HR-related challenges.

Outsourcing HR support enables small business owners to focus on their core operations while leaving HR tasks in the hands of professionals. This ensures compliance with UK employment laws while minimising legal risks and improving efficiency in HR operations.

Implementing streamlined HR systems can significantly enhance efficiency in small business operations. These systems automate HR processes, saving time, reducing administrative burden, and ensuring accuracy.

Investing in reliable HR support is the smart choice for any small business in the UK. By partnering with a reputable HR services company, small business owners can access tailored advice and solutions that address their specific needs while ensuring compliance with UK employment laws.

FAQ

What services does an HR support company offer for small businesses?

An HR support company offers a wide range of services for small businesses including employee management, compliance with employment laws, performance management, training and development, and HR strategy consulting.

How can outsourcing HR functions benefit small businesses?

Outsourcing HR functions can benefit small businesses by providing access to expert HR advice, ensuring compliance with employment laws, reducing legal risks, and allowing business owners to focus on their core operations while leaving HR tasks to professionals.

What are the advantages of implementing streamlined HR systems for small businesses?

Implementing streamlined HR systems can improve efficiency for small businesses by automating processes such as time and attendance tracking and employee data management. This saves time, reduces administrative burden, and ensures accuracy in HR operations.

How can outsourced HR support help with crisis management?

Outsourced HR support can provide guidance and expertise in crisis management, helping small businesses navigate challenging times effectively. They can assist with employee communication, remote work policies, workforce planning, and implementing measures to ensure business continuity.

How can small businesses in the UK access HR services tailored to their specific needs?

Small businesses in the UK can access HR services tailored to their specific needs by partnering with an experienced HR company. These companies understand the unique challenges faced by small businesses and can provide customised advice, solutions, and support.

The Difference Between Black Hat Seo And White Hat Seo

March 15, 2023

Black Hat SEO is a search engine optimization technique that exploits weaknesses in the search engines’ algorithms to boost your site’s ranking. It violates the search engines’ guidelines and principles and is often a violation of their terms of service.

White hat SEO is a more sustainable and long-term strategy that builds your site’s integrity and authority. It’s also more likely to avoid Google penalties and stay on search engine result pages (SERPs).

Keyword Stuffing

Keyword stuffing is an SEO strategy that involves packing your content full of a high number of keywords with the intention of ranking higher on search engines. It’s an outdated practice and violates Google’s rules, so it can lead to poor rankings for your site.

During the early days of search engines, black hat SEOs used this tactic as an effective way to manipulate rankings. They would write low-value content and cram it with a high-frequency of specific keywords to fool search engine algorithms.

Another dubious practice is loading pages with invisible keywords, such as white text on a white background. While these techniques have a lower chance of being detected by search engines, they don’t work any better than the blatant approach.

Instead of focusing on hitting keywords, focus on creating useful, information-rich content using them appropriately and in context. This will give your page a better chance of being found by real people and will also help you rank better on search engines.

Link Building

Link building is a process of getting other websites to link to your website. บริการ BACKLINK AUDIT can help you boost your rankings and drive more organic traffic to your site.

There are a variety of ways to go about link building, but the most effective way is to create high-quality content that other website owners will want to link to. This will not only boost your ranking in search engines, but it will also help you build a reputation online.

Another common link building strategy is to find broken links on other web pages that you can fix by pointing to a resource on your website. This can be a great way to boost your backlinks without risking a Google penalty.

In 2012, Google started to discount a number of link building techniques that worked before, such as submitting your website to directories and gaining links in return. This has led to a rise in penalties for sites that have used black hat SEO techniques.

Content Creation

White hat and black hat SEO both aim to achieve good search engine rankings. While white hat techniques focus on improving a site’s user experience, black hat tactics attempt to manipulate Google’s algorithm to improve keyword rankings.

Using duplicate or low-quality content is another black hat tactic that can have an adverse effect on a website’s ranking in the search engines. Google has been known to punish sites with this type of content, and many of these websites have seen their rankings drop significantly.

Creating quality, unique content is the cornerstone of both white hat and black hat SEO. This content should be written for users and not search engines, and it should offer something valuable to those who read it.

Building A Reputation

When it comes to search engine optimization, there are two main ways of doing things: white hat and black hat. They differ in terms of what techniques they use to boost a website’s rankings and what strategies Google approves of.

In general, white hat SEO practices are more ethical and are more likely to deliver long-term benefits, including more clicks, higher visibility, more conversion opportunities, and other business builders. They also tend to produce better results and not have as many potential penalties.

On the other hand, black hat SEO tactics are risky and can cause your site to get banned by search engines or have it penalized in SERPs. These tactics are designed to trick the algorithms into thinking a page is more valuable than it really is.

Benefit Of Social Media Marketing

February 2, 2023February 2, 2023

Social media marketing is a powerful and effective tool for business growth. It is essential for every company to know its target audience and leverage social media platforms in an efficient manner.

When businesses use social media effectively, it helps them build a community of followers who are loyal to the brand and speak out when they feel strongly about an issue. This is called identity loyalty.

Reaching A Large Audience

Social Media Marketing (SMM) allows organizations to reach a large audience in a cost-effective way. It provides a direct line to a brand’s audience and gives customers the opportunity to interact with it in real time.

SMM can also benefit a business by improving customer satisfaction and creating one-to-one relationships. It can also drive traffic back to a business’ website and increase ecommerce conversion.

To successfully achieve marketing goals on social media, businesses must first set achievable objectives and benchmark their results to those goals. Then, they can modify their strategy to achieve these goals.

When choosing which social media platforms to use, it is essential to research your target audience and understand their needs. This will help you choose the most effective platform for your brand and will make social media marketing easier to execute. It is also a good idea to invest in the appropriate tools and resources. This will ensure the success of your campaign.

Building Brand Loyalty

Creating loyal brand advocates that support your business on a long-term basis is critical to the growth and sustainability of your company. These people will recommend you to their friends, give you honest reviews, and talk about your brand on social media.

The best way to build brand loyalty is through a strong and consistent tone of voice across all platforms. This ensures that customers recognize your brand when they see it online.

Aside from making your brand more authoritative, social media also gives you the opportunity to interact with your customers in real time. This can be done through replies to customer questions or posting original content.

This can make your customers feel that they are valued and their needs are being heard. It can also help you attract new customers by showing them that your products and services are of high quality. It can also boost your customer retention rate. In fact, a recent study found that brand loyalty can be the difference between making a profit and losing money.

Obtaining Marketplace Insight

One of the most valuable benefits of social media marketing is obtaining marketplace insight. This is achieved by monitoring social media profiles, which gives you access to consumer ideas, interests and opinions that would otherwise be difficult to come by.

The best way to obtain this data is through a social media analytics tool. This data can be used to make smarter decisions, faster. It includes the best times to post, the most popular content, and what type of posting is most effective.

In addition, using a social media marketing software to track the most important metrics helps you to measure the impact of your strategy and optimize your efforts. This can help you to grow your business and reach more customers with less effort. It can also help you make the most of your social media budget by tracking what works and not. The social media world is constantly evolving, and it’s important to stay on top of the latest trends.

Getting Help From Your Followers

Social media marketing can help you build a community of loyal followers and promote your brand. Ninety percent of consumers say they buy from brands that they follow on social media, so it’s important to cultivate your following and make them feel like valued members of your online community.

One way to do this is to reward people for posting user-generated content (UGC) on your business’s account. This can include photos and videos of your products or customer service that speak to your brand’s quality or value.

Alternatively, you can ask your followers to tag other people who could benefit from or enjoy your posts. This gives them a chance to share your content with their friends, which can lead to new followers. For example, if you’re a jewelry retailer, you can ask your followers what their favorite piece of jewelry is and encourage them to tag friends in the comments. This can lead to a large number of new Followers and increased Engagement.

Effective Networking Strategies In The Workspace

December 19, 2022

If you’ve been thinking about building a network of friends and colleagues, you might be asking yourself how to do so effectively. Here are some tips to get you started.

Establishing A Relationship Action Plan

If you are into networking, you probably know that the most important part of any meeting is the follow-up. You also need to be able to gauge what your new contacts are up to. This is where a relationship action plan comes in handy. A relationship action plan will help you figure out who to include in your professional circle. It should also be clear what you are trying to accomplish. A good relationship plan should be kept in a prominent place. The best plan is one that is updated periodically, as your objectives change.

As you navigate your way through the social world, remember to keep in mind the twelfth rule of thumb: treating others as you would want to be treated. This can be achieved through generosity and the right attitude.

Listen Carefully

Listening carefully is an important part of effective networking strategies. Listening is an active process that involves watching body language and reading non-verbal cues. By listening, you gain full understanding of ideas and help build relationships with others.

To listen carefully, you need to watch facial expressions, maintain eye contact, and nod at key junctures. Doing these things will ensure that you hear everything that a person is saying. You also need to remember key phrases. This will help you stay on topic and avoid interrupting the other person.

Another effective networking strategy is to ask relevant questions. By asking good questions, you are able to draw the other person closer to you. You are also able to open up a communication line. If you have problems with listening, repeat what the other person has said in your head.

Ask Thoughtful Questions

The best way to learn about a new colleague is to ask them questions. A thoughtful question shows that you are interested in them and their field of interest. The trick is to make sure you ask the right kinds of questions. It’s always better to ask one specific question than to ask a bunch of general ones. If you do, you will be much more likely to receive an answer.

It’s also important to not overdo it. You want to ask a few of the more obvious questions but you also want to avoid being pushy. In fact, if you are unsure of the person you’re talking to, you might want to hold off until you’re certain they’re interested in your company. This will allow you to get the most out of the experience.

Avoid Common Networking Mistakes

Whether you’re a novice network administrator or a seasoned business professional, there are some common networking mistakes that you should avoid. These mistakes can cause performance problems, cause crashes, and lead to other misbehavior. This book provides a simple guide to avoiding these errors.

One common mistake is using a modal dialog. When a user tries to interact with a program, he or she should be able to see the interface without needing to leave it. A modal dialog can be a bad choice when the network is down. It can lead to a lot of unnecessary screen glare and even more confusion. If a user needs to leave the dialog to manually perform a task, he or she may end up attempting to do something that’s not appropriate.

How to Avoid the Public Security Risks of WiFi

November 14, 2022

Public WiFi is a huge security risk, and there are a number of ways to protect yourself. By using encrypted WiFi, a VPN, or a privacy screen, you can avoid PII leaks and avoid a potential breach of your personal information. But even if you’re able to secure public WiFi networks, you can still be at risk of leaking PII.

Encrypted Wi-Fi

The public Security risks of encrypted WiFi are real, but there are ways to minimize their effect on your privacy. One option is to use a virtual private network, or VPN. VPNs encrypt all internet traffic and deliver it to a different server. This makes all requests appear to have come from that server, rather than from you. In addition, these VPNs mask your IP address so that a website cannot track your traffic.

Encrypted networks send information in secret code and are more secure than unencrypted ones. Encryption is usually turned on when setting up a network, but most Wi-Fi routers turn it off by default. When your network is unencrypted, it is more vulnerable to hacking and snooping. It is also important to use encrypted WiFi when you’re connected to public networks.

Using a VPN

VPN services provide a great way to keep your personal information secure when using public WiFi. You can download a VPN app to your phone or other smart device and use it to protect your connection. VPN services usually cost from $4 to $12 a month, depending on the plan you choose. Some VPN services offer multi-device protection for an additional fee. There are a lot of benefits to using a VPN, including location spoofing and the ability to change the look of a location to make it more affordable.

When using public WiFi, it is very easy to compromise your privacy. By using a VPN, you are preventing your identity from being stolen or your data being collected. When you use public WiFi, it’s best to avoid sensitive activities such as banking and credit card information.

Using A Privacy Screen

Public Wi-Fi makes it easy to access the internet at coffee shops, libraries, train stations, and retail stores. It’s great for sending emails and accessing bank accounts, but it’s also a security risk. If you’re not careful, a hacker can access your personal information or even download your private files. Fortunately, there are a few ways to keep your information safe when you’re using public Wi-Fi.

A privacy screen can help prevent public WiFi from tracking your online activities. Depending on the router, the public Wi-Fi provider can monitor your browsing history and the sites you visit. Typically, modern Wi-Fi routers maintain logs of domains visited and information entered on webpages. With mobile devices, things are even more complex. The public Wi-Fi provider can also see which apps you’re using.

Avoiding PII

While using public WiFi, you should be aware of possible security threats. One of these risks is phishing attacks. These malicious messages trick you into clicking on malicious links or downloading malicious attachments, which can corrupt your computer. To prevent this from happening, only click on links from reputable sources. You should hover your mouse over any link to determine where it is heading. Never click on anything that looks suspicious. Hackers can use this technique to install malware on your computer.

There are several ways to protect yourself from cyber attacks, including using private WiFi networks. Public WiFi networks can be compromised by hackers, or hackers can intercept the data that you send over them. You should never send sensitive data, financial information, or personally identifiable information over these networks.

Using A Firewall

A firewall is a security solution that analyzes the data packets traveling through the network. These data packets are sent from and to applications, which communicate using a specific protocol. A firewall examines these data packets for malicious code, and gets rid of them if they are harmful.

Firewalls protect personal computers by inspecting all data packets and comparing them to a list of known threats. If they match, the data packet is automatically discarded. The most common threats are malware, viruses, worms, spyware, and Trojan horses.

Hackers can steal financial and personal information from public Wi-Fi networks by impersonating their victims. They can also hack into online banking accounts and use these data for crimes, including identity theft.

Small Online Businesses That Make Money

October 3, 2022

There are several ways to start small online businesses. Some of these businesses require minimal startup costs, while others require more substantial investment. For example, you can become a content writer, or start a delivery service. Other small business ideas may require you to hire a professional to design your website or write and edit your book.

Content Writer

A content writer has several responsibilities, which include creating an online presence, creating a website, and guest blogging on other websites. These tasks help you build an online presence and gain a wider range of clients. You can also take advantage of online marketing methods to promote your services, such as social media and search engine optimization.

As a content writer, you can earn between $0.7 and $1 per thousand words, depending on the amount of work you do and the niche you choose. For instance, you will earn more if you write about parenting than if you write about fashion. The pay depends on your experience and writing skill. You can earn as much as $10k a month, provided that you have specialized knowledge and follow a solid plan. If you want to increase your income, you can try writing ebooks and releasing them for sale. This will expose you to other opportunities and put more money in your pocket.

Delivery Service

If you’re interested in starting a small online business that makes money through delivery services, there are a number of different options available. For one, you can use your own vehicle to deliver packages until your business earns enough revenue to justify the cost of a business vehicle. In the meantime, you can also take advantage of free marketing methods, such as door-to-door marketing and social media marketing. However, one thing you’ll need to consider is the cost of fuel. It’s not always possible to avoid this expense, so you should be prepared to spend money on it. Also, you should be aware of the depreciation of your vehicle, along with the cost of insurance.

One of the most important aspects of a delivery service business is its speed. You’ll need to provide fast local delivery to earn money. Even after the outbreak of the HIV/AIDS pandemic, there are still many people who want food to be delivered to them as quickly as possible. In the United States, for instance, there are 36 million packages delivered each day. The demand for this type of service is huge, and a delivery business can be both profitable and enjoyable.

Subscription Box Business

Subscription box businesses can be profitable if they are priced properly. There are two types of pricing models. The first is the month-to-month pricing model, where subscribers pay a higher price every month but can cancel at any time. The other pricing model is the three-, six-, or yearly subscription pricing model, where subscribers agree to receive the subscription box for a specific period of time and pay a lower price. Subscription box businesses with these pricing models enjoy more predictable revenue.

Subscription box businesses should have a clear target audience. This means knowing who your core audience is and what their needs are. For example, a subscription box can be targeted to working moms or amateur tango dancers. The key is to find a niche market that is not overcrowded.

Amazon Store

As an online seller, you must know how to manage your Amazon store. First, you must understand the policies and procedures of Amazon. This will save you time and money. Next, you need to know how to manage your orders and customer support. Fortunately, Amazon offers a lot of support. For example, you can use their API to bulk upload your products. Then, you can use their website to manage your orders.

Selling on Amazon is a profitable way to build brand loyalty. You can do so by selling branded products that sell for high margins. This will also help you save on customer acquisition costs and help you make more per sale. Moreover, a lot of customers are drawn to a brand that they recognize and trust.

All You Need To Know About Social Media Marketing!

July 3, 2021

Let’s start from scratch; what is social media marketing?

Social media marketing is one way to promote a product or an idea, or a company. It refers to using social media sites and platforms for advertisements and promotions.
They are capable of reaching the audience effectively and quickly. Marketing through social media platforms allows people to address the products’ quality by writing reviews and online comments. This will help the firm to improve constantly and work progressively.

Are social media marketing and digital marketing different?

Yes, they are kind of different. Digital marketing is a broad aspect of marketing that has got other branches in it. This marketing refers to where internet and online technologies are used; For example, mobile phones, desktop computers, digital media, and platforms in the digital media for marketing and advertising.
Thus, social media marketing comes under digital marketing, and they seem different in some cases.

Strategies to improve social media marketing!

● Set your priorities and goals!

Let your goals be realistic and straightforward enough for you to accomplish them in less time. Try to promote and advertise your brand as much as possible; Because people need to notice and recognize your firm. Content matters a lot in social media. So, prepare content that is understandable and can reach the audience effectively. Always be active on your social media feed and alert the audience with posts, reminders, and promos frequently. Gain followers by using more hashtags so that you get a good reach to your page.
Combine these goals and set deadlines to fulfill them as it encourages you to work efficiently soon.

● Take your own time!

Sometimes, social media platforms might seem toxic to you. Avoid making assumptions and just focus on your work and goals. There are many platforms, and choose whichever media you feel are comfortable and easy to impress the audience. It takes time for people to appreciate good content, so wait until the right time comes and never lose hope!

● Timeliness is next to godliness; on social media platforms!
Your post’s content might not get a good reach due to not having good coordination between you and the audience. Engage with the audience based on the time they prefer to look at social media. Try to respond to the messages of audiences immediately. Try not to delay in responding to their shout outs too. That is how a firm can gain love and respect; be humble and calm.

● Learn and improve!

Not every business becomes perfect at one go. There will be loopholes and mistakes while running a firm or company. So, do not worry about them; instead, come up with alternatives to solve them and correct yourself. Analyze what went wrong and make that right. On the other hand, you need to appreciate your work to keep the firm motivated and good-going!

Classification In Advertising

July 2, 2021July 3, 2021

To begin with, what are advertising and its motive?

Advertising is a popular and essential aspect of promoting a business that acts as a communicator between the company and the audience. It is most likely referred to as a non-personal message or a message sponsored openly to advertise or promote a product, idea, or service.

The motive and purpose of using advertisements to promote a business are to inform and convince the customers that other mediums cannot, usually. Advertisements are highly related to media, and of course, we can see creative and innovative projections here. The more creative and unique the ad, the more it becomes popular to help the audience know about the product.

1. Essential types of advertising:

Advertising as a business has got various types. So, let us look at them one by one!

1. Advertising on electronic devices or broadcasting:

● Television: Advertisements on television are potent ways to reach the audience. It has essential features like visuals, video, and audio effects necessary to promote a product.
Advertisement is sold based on factors like television programs, time slots, buying on multiple networks, and so on. It has got essential features like visuals, video, and audio effects necessary to promote a product.

● Radio: Advertising in radio is also the best way to reach the target audience. The regular listeners on the radio are the target audience here. However, there are no visuals on the radio, and this might be a drawback of the audience remembering ads while listening. You can expect better results and impact on the audience, but not as effective as ads on television.

● Podcasts: Podcasting is a new form of a platform similar to radio and sometimes television, but there’s no direct interaction between the host and the audience. A host creates his scripts or gets a script prepared by his company on a specific topic and entertainingly delivers the message. Through podcasts, people can be aware of the products, discounts or vouchers, and so on.

2. Online Advertising:

● Social Media Platforms: Advertising can be portrayed from another perspective in social media. Create awareness of your products on social media sites like Facebook, Instagram, Twitter, Linked In, Pinterest, etc. Upload writing, video, and audio content on blogs and articles.

● Mobile Advertising: Advertising through cellphones probably comes under social media advertising, sometimes. People who’ve access to phones and the internet can quickly receive information about products and brands through advertising.

3. Traditional Advertising:

How much new technology has developed, traditional advertising Print has still increased and has got a demand even now. Print reaches a large audience and, of course, has a specific yet target audience. Advertising in print has various forms. They are:

● Directories
● Brochures
● Flyers
● Posters
● Newspapers
● Magazines
● Postcards
● Letters

Advertising is indeed the most creative field that comes up with fresh and innovative ideas. The different ways to advertise based on the company’s requirements is what it makes look different!

Small Business Tip: Change The Name Of Your Personal Hotspot

August 2, 2014June 30, 2021

Last week I blogged about the potential dangers of using free public Wi-Fi. If doing this makes you a bit nervous, why not use your phone as your personal hotspot? Since I started my business a couple of years ago, whenever I travel or am working from a café, I always use my personal hotspot. But doing this can have its security risks as well.

Last year I attended a networking event and the guest speaker had previously worked in online security for the Police Force. She had some great points and tips on why you need to keep your information private and how to do it.

The best tip I took away from this talk was to change the name of my Personal Hotspot. The name of your hotspot is defaulted to the name of your phone ie mine was “Leanne’s phone”. Having a super-cautious mother who refused to buy me a t-shirt with my name on it when I was a child, I am ever-wary with a lot of things, so I was very quick to change my hotspot name from my own name to something more obscure.

It’s very easy to do, just follow these instructions:

Settings
General
About
Name
Now just change your phone’s name to something other than your own personal name and that’s it!

What security tips have you got in place for when you’re working away from your office?

Hardcastle Social Media is an independent social media consultancy based in Inner Brisbane. We provide strategic social media marketing to organisations of all sizes. Specialising in Facebook business page management we provide services from setting up your Facebook business page through to total management of your current page. Contact us today on 0401 505 423 or [email protected]. We offer expert social media advice and look forward to discussing your business needs.

REACH US