Small Business: What’s Your Blogging History?


I have been blogging for about five years. Mostly I have blogged once a week and to say I’m suffering blog fatigue would be a gross understatement. Back when I started blogging it was because I understood it was a formula that one had to follow in order to achieve success and making billions of dollars!



These days I blog because I love writing and I want to help (gag all you like but it’s the truth). I like to think I make but a small difference in some people’s lives. And in a way I do. I’m always surprised when I see someone out and about and they mention that they read my blogs.

The most recent blog that seems to have resonated with a lot of people is the one I wrote about how it’s okay to keep your small business small. “I think you’ve changed my life” one client said to me. I had lunch with a friend recently and he said that it had also resonated with him. “I want to get out of big corporates Leanne, I want to be small”. That’s awesome. That makes me happy and keeps me coming back to the laptop.

Before I blogged about small business, I blogged about being a Mum and about starting this business. My blog was (still is, because I haven’t shut it down yet) called Dilettante Diva and you can find it here.

I want to share with you one of the last blogs I wrote back in November 2012, it’s called “What I should be doing, what I’ve been doing and what I miss...”

Right now I should be reading my book club book. This book is enormous, and we’re meeting in five days. I’m sure when Barbara Kingsolver wrote La Lacuna, she didn’t intend to have someone feverishly flicking through it in three days in order to meet a deadline. I have 472 pages to go, which, if you’re as anal as I am, works out to be approx 157.7 pages per day. 

So that’s what I should be doing. What I am doing is venting. Sharing. Purging. Expunging. It’s been too long between blogs and I have missed it. I’ve been busy working on my Hardcastle Social Media business and vaccilating between exhiliration and terror in equal parts. 

I continue to get immense (I repeat: immense) support from The Architect. Some nights, when the demons come, and I am flooded with self-doubt, he’s there to prop me up and remind me why I’m bound to succeed. It’s endless, the support he gives me. And it’s endless, the gratitude I feel.

I’ve been making progress in my business, in that I’ve been successful in procuring a few clients and I can’t tell you how much I’m enjoying this journey. Yes, I have my moments of self-doubt, but I know that I’m exactly where I should be, doing exactly what I should be doing.   I just wish I could be doing it with an IT Support person. Oh how I miss having IT support…

In my previous life, working in a recruitment company, we had IT support on tap. I knew the IT phone number off by heart and would happily swing about in my chair while they remotely accessed my computer and fixed whatever ailments I was suffering at the time. Not so when you work from home alone. When you’re the sole employee, YOU are the IT Support. And if you’re as clueless as I am, then you can say hello to the emotions of anger and frustration as they march on into your day and make themselves at home, swinging about in their chairs.

Oh grrrrr!! Grrrrr to the disappearing emails. Grrrrr to the printer constantly pausing itself . Grrrrr to my webhost’s server being down or overloaded. Grrrrr to it all! But in my usual fashion of trying to turn things around and look at it in a positive light, I welcome the opportunity to practise my patience. Over and over again. Breathe it all in and love it all out…

I should probably get started on my allotted 94 pages reading for today.

Shoulda, woulda, coulda.





Hardcastle Social Media is an independent social media small business based in Inner Brisbane. I provide strategic social media marketing to other small businesses and have recently started offering newsletter services too! Specialising in Facebook & Instagram business page management I provide services including writing a social media strategy for you to implement, setting up your Facebook or Instagram business page, to social media coaching or total management of your current platforms. Contact me today on 0401 505 423 or

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