Blog

Small Business Tool: AirDrop – What Is It & How Can It Make Life Easier?

I wanted to write this post because AirDrop is something I use semi-regularly and I’m kind of surprised when I talk to people about it and they haven’t used it. In my line of work I photograph, post and share a lot of content. Which means lots of tapping on my phone and lots of…

Read more

Small Business: What’s Your Blogging History?

  I have been blogging for about five years. Mostly I have blogged once a week and to say I’m suffering blog fatigue would be a gross understatement. Back when I started blogging it was because I understood it was a formula that one had to follow in order to achieve success and making billions…

Read more

Small Business: Why It’s Okay To Stay Small

Is it such a bad thing if a small business wants to stay small? You could be mistaken for thinking that as soon as you start your small business, your main goal should be to grow and grow and sell it for a squillion dollars and spend the rest of your days giving talks at…

Read more

Small Business Question: How Many Social Media Platforms Should Your Business Be On?

I get asked this a lot, and my advice is to only be on one or two platforms. You need to able to realistically post and manage your social media consistently. If you don’t think you can manage two accounts, then just stick with one and do that one really well. Unfortunately though, our customers…

Read more

Small Business Tip: How To Find Your LinkedIn Updates

You know the story. You post a Linkedin update then decide you need to go back and edit it. But where to find it? Linkedin is not as instinctive as Facebook, and not as easy to navigate. Happily, it’s very easy to find the posts you’ve made on Linkedin, once you know where to look.…

Read more

Small Business: All You Need To Know About Text/SMS Marketing

  Text or SMS marketing is a form of direct marketing. Other examples of direct marketing are direct mail, telemarketing, email marketing, letterbox drops and direct selling. If you’re thinking of adding text/SMS marketing to your marketing toolkit, there’s a few things you’ll need to know before you get started. So as not to breach…

Read more

Work From Home? Here’s How I Get Work Done During School Holidays

  Memories of working in the corporate world and having my daughter in daycare are still fresh in my mind. The times she got sick and I would go to my manager and let her know I had to pick up my daughter were made even worse because she would roll her eyes and huff…

Read more

Small Business: Everything You Need To Know To Create Your Instagram Story

  People love a good Instagram Story and it’s a great way for your business to share your day with your followers. It is also is an opportunity for you to post off-brand content in a free, fun & spontaneous manner. For the uninitiated, posting an image to your Instagram Story means that the content will automatically…

Read more

Small Business Tips: How To Manage Your Clients & Their Expectations

  You know the deal. You’ve been dreaming about owning your own business since you can remember. You want to be your own boss and call your own hours. And then you do it, and you get your first clients. Maybe you’re lucky and maybe you get some easy clients where the relationship between you…

Read more